While we’re getting a bit whacko about a certain upcoming reality TV show from the land that gave us Brexit, the Local Paper of Recaps is going to Olympic lengths when it comes to keeping it real. An article published last week notes there is already a reality show about Svalbard airing featuring Francisco Mattos, a Brazilian who moved to Longyearbyen five years ago, in a 13-episode series being broadcast on a cable network in hisland with about 20 million viewers. Titled “Minha vida en Artico” (“My life in the Arctic”), the show debuted June 3 and show him participating in various adventures ranging from volunteering as a “victim” in an emergency rescue exercise to polar bear guard duty at 89 degrees latitude north during the North Pole Marathon. A video clip of the latter links to other footage and, even though much of is in Spanish, it’s not out of the question English-only viewers may get a more real perspective about Svalbard watching them compared to that “other” show…

Which isn’t to prejudge the Brits’ broadcast before it actually airs – although we continue to be a bit baffled by the promo materials. Take a look at the photo to the right. It’s a snippet from an ad for the show and it doesn’t bode well if the image of our Feckless Leader reflects the overall series. The full ad features four hearty Arctic-worthy souls…and some freakish idiot sitting outside with a computer. Zoom in on the coffee mug and there’s a garish “California” logo on it. Basically, the global conglomerate overlords of Icepeople agree the show is basically declaring war on a lunatic we’d usually sell out for a latte spiked w/ Bailey’s. And why is he giving the serious Evil Eye toward one of the show’s most popular characters unless he’s being cast as an Omarossa supervillain? Then there’s that dog at his feet, a surreal sight to those of us accustomed to seeing pets immediately cozy up to our wacko wordsmith purely out of an instinct of the torture they’re inflicting. We’re still debating whether to cover for him when he makes some statement to the press like “I’m more a dog person than a cat person, in the sense I’d be more likely to name the latter ‘Punt.'”