Tag Archives: The Unicorn

Hunting ‘Unicorn’: Svalbarði hoping participants on reality TV investment show pull trigger on 800-kroner iceberg water


In the first-ever episode of “The Apprentice” a guy tried to win a lemonade stand challenge by charging $1,000 a glass in the hope of making a single sale (he failed and was fired soon afterward). So by comparison, asking ordinary folks if they’re cool paying a mere $100 for a bottle of Svalbarði’s “super-premium” iceberg water ought to be a smooth sell.